Did you know that about 33 percent of internet users simply cannot stand display ads, including banner ads, because they take these ads as a hindrance to their browsing experience? Also, a whopping 54 percent of internet users do not trust banner ads, consider them to be spam, and therefore, they do not click them?
In the face of such eye-opening statistics, how can your business benefit from banner advertisements? That is specifically where we, Smartketer.com come in! Being professional banner ad designers, we can design banner ads that hit the mark!
Banner Advertising – What’s the Catch?
Banner advertising is a form of digital advertising, also known as display advertising, due to the nature of visual elements in it. The banner is normally placed on a website and is used to prompt users to click on the image or interactive object it displays, in order to take users to the advertiser’s landing page or any other designated place of transaction.
Where traditionally, banner ads were displayed on top, bottom or either side of a website, it is now becoming more common for banner ads to be displayed on social media news feeds, such as on Facebook and LinkedIn.
What remains the same is the objective of the banner ad. The entire crux of the advertisement lies in its ability to entice or capture user’s interest to the extent that they follow through with making a purchase. According to a survey, an average internet user is exposed to about 5,000 ads per day; so the question is this: how do you stand out among the rest? The answer lies in ensuring the effectiveness of the banner ads design.
Why Hire a Professional Banner Ad Designer such as Smartketer.com?
To reach the target market, businesses today need to get smart and creative with their digital marketing campaigns and there is no one better equipped to meet these requirements, than a professional. As a professional banner ad designer, we at Smartketer.com understand that we need to design banner ads in such a way that they become a part of users’ entertainment and online experience, rather than a break in their entertainment. It is about making your business visible amidst the blitz of advertisements. In order to make ads work, we make the ads pop, by making them highly entertaining and engaging, at the same time being informative.
It is about making your business visible amidst the blitz of advertisements. In order to make ads work, we make the ads pop, by making them highly entertaining and engaging, at the same time being informative.
Our goal is not to simply cover a blank space, like most marketers try to do, but to cover up space creatively and with such grandiose that it drives maximum results for your business. According to a study, only 2.8 percent internet users felt that the display ads on websites were relevant; that is a shockingly low number and reflects how important it is to have a relevant content up on a website. Something that offers anything of interest to that particular audience and would still promote your services well.
We realize this and also, that it is about displaying the right content, at the right place, at the right time in the right way; and thus, you place your safest bet by selecting our professional banner ad design service, for the job.
What We Can Do For You as a Professional Banner Ad Design Service Agency
Undoubtedly, the success of your marketing campaign depends on the quality of your banner advertisements. A professional banner ad designer understands the nitty-gritty elements that need to be taken into consideration while designing the perfect ad banner designs for your business.
- Size of the banner: There is no one size that can be considered as the ideal size for a banner advertisement. We at Smartketer.com understand that the ideal size is dependent upon a number of potent factors, including space within which the ad has to be incorporated on a web page, the amount of visual elements in the content, the specifications of the web page, etc. However, generally, it has been seen that wide banner ads have a greater impact in comparison to vertically heightened banner ad designs. This is because of the simple reason, that it is easier to scroll and read horizontally, that is, left to right, rather, up and down.
- Amount of Content: Once again, there is no ideal amount of content that can go on a banner ad; but yes, we understand that we have a very limited space within which we have to fit our content. We make sure that we use visual elements that communicate the complete message, effectively and impactfully, without giving a cluttered effect. There are three elements that are a part of an effective banner ad: Clear Depiction And Promotion Of The ‘Brand’, Communicating ‘The Message’ and The Effectiveness Of ‘Prompt To Action’ Element. The right balance between these three is quintessential while designing the banner ad, and as professionals, we know how to create this balance in your campaign.
- Static vs Animated: Should you try to send multiple messages through one banner Ad by adding message rotation? Smarketer.com has learned from experience that banner ads with animated messages are highly effective. It is always best to include animations because they make ads interesting, engaging and help in communicating a larger amount of message in a shorter time and in lesser space. Animated ads get the message across accurately to your customers since they enhance the clarity of the message through the inclusion of pictures and other animated objects.
- Location of the Advertisement: Remember, relevance is highly important. And the location is not just about the choice of a website where the ad is to be placed, but also its position on the page, the probability that it will get seen by readers, the contrast with the background and relevance to the surrounding background. Smarketer.com will make sure that your ad gets placed where all placement elements work in your favor. We make sure that the ads we design are compatible with the advertisement platforms most commonly used by our clients, and we use Google AdWords and DoubleClick, two of the leading advertising platforms.
- Direction to Customers: Of course, one of the most important elements of a banner ad design is that it directs customers clearly, as to what they are expected to do next. If you grab the interest of your customers but do not provide them a clear direction of what they are to do next, you will lose them and lose them quick. We will create ads for you that have an appeal and a clear call to action. Our ads provide an easy and simple direction to your customers as to what they are supposed to do next, to avail the offer you have advertised.
- Simplicity vs Complexity: Good banner ads are a beautiful merger of simplicity with complexity. They are simple enough for customers to comprehend all the while being complex enough to be viewed as intriguing and captivating. We will make sure that your ads are not boring, but easy to follow as well. The right kind of creative elements can help us create magic for you in the digital marketing world.
- Device Compatibility: Your customers have access to a whole world of media and they access this media through different mediums. Some use laptops while others prefer working with tablets and smartphones. With the number of technologies available today and with the rapidly changing standards, we make sure that the ads we design for your business are compatible with the requirements. We stay up-to-date with the technology standards and keep them under consideration while creating ad banner designs for you.
Trust us to Handle your Banner Ad Designs
Smartketer.com has been serving as a professional banner ad design service agency long enough to understand how competitive this market is. With freelancers offering low budget services and the wide range of online options to make your own banner ads, we compete in a highly dynamic and progressive industry.
We have the firm belief in our team of highly competent designers, committed services, long-term service experience as well as in the quality of our products and services. Our motto is to remain updated with the latest trends and technologies so that our product is always in line with the latest and the finest.
By hiring us, we guarantee quick delivery of top quality ad designs, thus saving you precious time. Being experts at creating banner ad designs, we make sure that we provide professional quality designs. We also provide a variety of options for you to select from since we have numerous ideas to work with. Our high-performance ad campaigns are sure to bring in a greater return on investment for you.
Furthermore, we will decrease your time to market and your message will reach your customers in a short time. Did you know that there is a possibility that your banner ad could get rejected from ever entering the digital space? This may happen due to any of the several common design mistakes, including poor image quality, long animation duration, tricky content, etc. Being professionals, we will make sure not to make any such mistake which could result in rejection of your banner advertisement.
So why waste time fretting about your marketing campaign when you can hire a leading banner ad design service provider? You can take your business to the next level by allowing professionals like us to design highly addictive, stimulating and innovative banner ad designs for you.
Contact us today at Smartketer.com and get geared up for an enthralling digital marketing experience!