Before we start talking about Instagram success and how can Instagram banners significantly help improve your business, we should take a look back and understand where did Instagram come from, how it works and why is it so unique.
Instagram was born back in 2010 and it soon became successful due to its uniqueness. The distinct feature Instagram came up with was the confinement of the photos in a square shape.
Ever since it’s release, Instagram has come a long way. Its improvements include high-resolution prerecorded videos up to one minute, live videos up to an hour, detecting shoppable items, hashtags, Instagram stories, Instagram Direct and of course, the famous digital filters. With over 600 million monthly active users, Instagram set some serious trends over the past few years. I bet you all know about Throwback Thursday and selfies.
According to Alexa, Instagram was ranked in the top 15 most influential and popular influencers in the world. Need we say more?
Now that we convinced you how influential Instagram is, we suggest you start using it. We don’t want you to miss this easy to use & accessible instrument to captivate your audience. Here are the top 5 things you should keep in mind when using Instagram to help grow your business.
If you are used to working with other social media tools, you might want to do a little research before you start using this particular one. Instagram posts are quite different from Facebook or Twitter. Instagram is mainly used for visual storytelling, meaning that the thing it focuses on is Instagram pictures and Instagram banners.
Transmitting your message almost entirely through pictures is a little different. Our advice? Do a little research! Check out your Instagram competition and see how and what they do. This will help you form an idea of how competitors are approaching your domain. Also, this should inspire you to differentiate your strategy from theirs.
Carpe diem! That’s what an old Latin saying by Quintus Horatius Flaccus. But before you take the chance of going with the flow, we suggest you start planning. A good and well-planned editorial strategy will guarantee the growth of your Instagram campaign. Most marketers do a one-month editorial plan ahead in which they first include the most important holidays of that particular period of time.
Some of the most popular celebrations you shouldn’t ignore areValentine’s Day, the International Women’s Day, Easter, Halloween, Black Friday, Christmas and the New Year. Then come the events or holidays specific to your area. For example, if you are from the US, you will probably post about Memorial Day, Super Bowl, Labour Day, 4th of July and Thanksgiving.
Even though we suggest you plan things ahead, there should always be some spontaneousness in your approach. Just because you have a plan doesn’t mean that you should ignore trending topics, hashtags, or viral subjects.
You know what they say: don’t count your chickens before they are hatched because things not always turn out as planned.
When working with Instagram, you should take advantage of all that this app has to offer. Instagram followers and Instagram likes will come your way if you know how to potentiate your secret weapons. Ever since its launch, the Instagram app has grown and developed features adapting to trends and competitors.
The first thing you should do regarding your Instagram strategy is to connect your Instagram account to your other social networks, like your website, Facebook profile, Twitter and so on. Also, Instagram Direct offers its users to target their posts. Didn’t know about this yet? This feature allows you to send photos to a specific group of people, without having it available for all.
A couple of years ago, Instagram decided to allow people to use nonsquare photos and added the carousel ad element in order to expose companies to a wider audience. Starting with last year, Instagram for business allows companies to turn Instagram posts directly into posts in the apps as well as the use of analytics.
Besides all these, which are a must if you want to make it in the Instagram advertising world, you should think about live videos and Instagram stories as part of your strategy.
Partners in Crime
You know what they say….If you can make it there, you can make it anywhere, and no, we’re not talking about the Big Apple, we’re talking about social media marketing. So why not get an accomplice in all this. Have your allies help you with the promotion.
Did you ever think about using a certain hashtag to identify your business? If not, it’s time to do so. Also, ask your collaborators to tag your page or product occasionally to help spread the word. Moreover, other great partners in crime are your clients. Because clients are a very good way to promote yourself, especially because a recommendation from a client is very credible in the eyes of other potential clients.
Having a client thank you in the social media environment is quite big. Why? There are a number of reasons:
- If somebody is willing to mention you on their profile, that equals a free promotion for you
- If somebody is posting a picture of your product or remarks you on their page, that means they are extremely satisfied with what you offer.
- If somebody is spreading the word of your existence, that is brand awareness.
Also, you shouldn’t remove from the equation the collaboration with certain famous Instagrammers. After all, isn’t that what this is all about, to gain Instagram followers? What better way than to use the help of Instagram influencers or on a simplified note, people who have a lot of followers themselves.
Besides, you shouldn’t forget about the competition either. You should be like a shadow to them. And what does a shadow do? That’s right, it follows every move. And not because you don’t have anything better to do, but because you should always be aware.
You could even create a special Instagram banner that will make them feel part of your brand and journey.
Good Banners for Greater Campaigns
Save the best for last. That’s what an old saying says and that’s what we did too. If you still are sure how to advertise on Instagram or how to get more followers on Instagram, you should start with the basics… banners. You heard me right, Instagram banners. Why? The answer is simple.
Your Instagram banner is like a business card. It’s what people see first.
Some say you shouldn’t judge a book by its cover, but after all, doesn’t first impression count? According to APA (the American Psychological Association) impressions directly affect your future. Think about a job interview. Don’t you dress nicely in order to make a good impression? Even if you consider yourself to be very well prepared for that certain position, you still go through the struggle of picking up proper clothes in order to look neat. Online banners do exactly that!
If you want to make a good impression, you should “dress” accordingly. Having creative and original banners can significantly improve your image, especially if designed by professionals.
Don’t you believe me?The evidence is right in your face. Did you ever go to a wedding wearing slippers and jeans? I bet not. Did you ever go to the swimming pool wearing a tuxedo? I bet not. See what I’m saying? We always present ourselves according to the occasion or environment. Those rules apply in social media too, thus in Instagram as well. But why going to a professional?
Think about the red carpet. First, nobody is underdressed. Even though all the celebrities are dressed for the occasion, but only the best-dressed ones get remarked. You probably already see where I’m going with this. Famous and experienced designers always create the best outfits!
When talking about Instagram banners, we suggest you always be yourself, unless you can be unicorn, then always be a unicorn! In other words, always ask for professional assistance, unless you are a professional yourself, then always do it yourself!
What secret weapons do you use in order to get the best Instagram campaigns?