The Ultimate Guide in Creating AdWords Banners

When talking about AdWords campaigns and banners there are a lot of things that you should keep in mind. The process is quite simple, but there are a few guidelines that you should keep in mind while creating an AdWords banner design. Here are the most important tips and tricks you should acknowledge when creating banners on AdWords.





If you are a google ads connoisseur you should already know the most important guideline there is, when talking about google banner ads, the 150, kb of course. It’s not a tabu subject we are talking about, it’s the maximum size that any given AdWords banner should have. The original max size file used to be 50 kb and it lately tripled. Make sure your google ads are no bigger than this. Also, think about the fact that the bigger the size of your file will be, the longer it would take for it to load. Moreover, keep in mind that Google only accepts certain formats: JPEG, SWF, PNG, GIF, or HTML5. Any other format will not acquire approbation. Zip folders should not contain more than 40 files. Also, if your choice is an animated type of banner the length of it should be shorter than 30 seconds, that including loops and slower than 5 FPS.




According to popular belief, size does not matter. According to google AdWords, it does!


Whenever choosing your banner ad type you should think about what content would you like to offer and how would you like to display it. There are multiple different sizes accepted by AdWords. Some of the most popular and used ones are: 300×250, 320×50, 728×90, 320×100, 300×600.

They are the top performing AdWords banner sizes and give the best results because it has been noticed that they are the most appealing to the human eye. Some people also call them, the “click beggars”. To make a better impression of what they look like and how they appear on the screen we will further show you their size in comparison. There are multiple other banner ad sizes that you could take advantage of, but according to google support, here’s how they look like and what each one has in particular.




Depending on where do you want to display your online advertising make sure your ads are the right size. Different platforms can have distinct restrictions. For example, Facebook ads can only have 20% text while Youtube banners don’t mention anything about this. In this case, the rule is simple. Your image is added to a grid platform. Depending on how much space does your text occupy (how many boxes out of the hole number of boxes are taken) you get the percentage. Let’s say your image is composed by 10 grid boxes. That means, your text should not take more than 2 boxes. Keep in mind that this 20 percent should include your logo too.




As we previously discussed, each type of banner ad has its own ups and downs. It all depends on what you are looking for and how much time and money you are willing to invest. Also, an AdWords account allows you to run multiple campaigns at the same time and different types of google ads within the same campaign. This way you can see which one gives a better result. Besides the classic battle between animated and non-animated banner designs, you should decide whether you want to go for display ads or text ads.

The last mentioned are based on…of course, text and they allow you to play more with fonts. You can also set a certain font to be your default account font. On the other hand, display ads put the accent on the visual part of your banner ad. Having said that, people say that the best thing to do is mix them. Running both text and display ads at the same time increases your chance of appearance.





This is a really tricky subject, just because it involves so many factors. The most important ones are the call to action, the predominant color, and the overall visual aspect. Having too many colors will not help your advertising banners. At the same time, your google banner should be in accordance with your brand and website. Keeping a perspective is really important. Additionally, your call to action should be as in your face as possible, screaming and seeking for attention.


If all of these above were not enough, you should be aware of the quality of your image. Besides, who wants a low-quality image to be represented in their banner ad? Also, keep an eye on the quality, clearness, and relevance of your content. A misleading copy will not be allowed by AdWords.


Long story short, this is how AdWords banners work. Did you take notes? Don’t freak out! It’s not as hard as it sounds. Prioritize your needs and create a strategy. Don’t hurry things up. Good things come for those who wait!


What’s your go-to trick when creating an AdWords banner?

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